Starts at 60 appoints new COO and commercial director for travel

Starts at 60 has named Amena Reza and Wendy Harch as chief operating officer and commercial director for travel respectively.

Reza was previously the CEO and CFO of ML Design, a role which she held until January this year. Reza is also a committee members for the Property Council of Australia, a board director for RSPCA Queensland and a director of Zonta Club of Brisbane City Heart.

Starts at 60’s new recruits (L-R): Wendy Harch and Amena Reza

At the same time, Harch joins from Experience Australia Group, where she spent six months as managing director of the marine division. Most of Harch’s experience comes from various tourism companies, including AAT Kings and Tourism Queensland.

In her new role, Harch will be involved in growing the Travel at 60 marketplace and will be tasked with building an online travel agent within the company.

Rebecca Wilson, CEO of Starts at 60 described the two women as “extraordinary leaders” with deep skill sets.

“The business is pushing forward into growth of a different kind to that we’ve enjoyed in digital media, and that takes strong leadership and a great team, which I’m really proud to say we have added to with the arrival of Amena and Wendy, both of whom are extraordinary leaders with deep skillsets in their professions,” Wilson said.

Harch said she was looking forward to delivering a dedicated product to market and to lead the next stage of Travels at 60’s growth.

Reza added: “To be part of a dynamic business in a transformation phase is an exciting opportunity for me to fulfil my professional aspiration to make a positive impact, using my commercial acumen to gear and build a business for growth and operational success.”


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