State of Origin concludes with 1.746m metro viewers, lower than 2020 and 2019
The third and final match of 2021’s State of Origin between NSW and Queensland brought in an average metro audience of 1.746 million viewers to Nine, with that figure falling on games one and two.
It was the #3 program among metro viewers so far in 2021, as Queensland won the match, which was also a dead rubber given NSW had already won the series.
The metro audience was down on the 2020 final game (a series decider) with 1.882 million viewers, and the 2.002 million who watched game three in 2019, also a series-deciding game.
State of Origin was dominant in the key advertising demos for Nine, easily winning 16-39, 18-49, and 25-54.
The final State of Origin match for 2021 drew an average overnight national audience of 2.52m (5 City: 1.746m Reg: 774,000) watching Queensland win last night’s game. In digital on 9Now the game recorded a live primary VPM rating of 213,000 which is up 22% year on year. pic.twitter.com/4fBqgBMmSj
— Nine Comms (@9Comms) July 14, 2021
Unsurprisingly, Nine had a dominant 40.3% network share, with Seven bringing in 24.6% and the ABC beating Ten 13.7% to 12.9%. Nine was also the top-rating primary channel on 33.8%.
Nine also reported that its live primary VPM rating was 213,000 during the game, up 22% year-on-year.
Second in non-news programming on Wednesday was the State of Origin pre-match, watched by 907,000 metro viewers. That was followed by Seven’s Farmer Wants A Wife with 630,000 metro viewers, Home And Away with 621,000 and The Chase with 610,000.
Meanwhile, Nine’s Hot Seat had 538,000 metro viewers, and the State of Origin post-match coverage brought in 537,000 metro viewers.
Seven News was the #2 program overall on the night, and top-rating among news, with 1.215 million metro viewers, ahead of Seven News at 6.30 with 1.139 million and Nine News with 1.049 million.
The #1 multi-channel of the evening was 7TWO with a 3.2% share.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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