2020 State of Origin series concludes to 1.882m metro viewers
Last night’s decider State of Origin game achieved 1.882 million metro viewers, topping Oz TAM’s overnight ratings. The final match in the series, which saw the Queensland Maroon’s triumph over the NSW Blues 20 to 14, was down on last year’s decider which drew 2.002m metro viewers. Broadcast started at 7pm with kick-off taking place at 8:10pm AEDT.
The pre-match and post-match coverage reached 757,000 and 769,000 metro viewers, respectively. With metro and regional viewers combined, the game itself attracted 2.732m viewers. The national peak audience 3.19m metro viewers.
The Maroons triumph over the Blues reached 2.732m viewers nationally
The Origin coverage provided Nine with success in the key advertising demographics of the 16-39s, 18-49s and 25-54s, taking out the top three places in all. It also delivered Nine the highest network share of the night, on 44.2%, and a 37.8% primary channel share.
This year’s series opener drew the lowest metro audience since 2001, with 1.598m metro and 2.378m viewers nationally. Game two was broadcast to 1.654 million metro viewers. The 2020 series took place in three consecutive Wednesdays this year, following the NRL season due to COVID-19. Traditionally the State of Origin takes place halfway through the season.
The highest rated entertainment program for the night was Gruen on the ABC. Reaching a 591,000 metro audience. Seven News topped news programming with 1.002 million metro viewers at 6pm and 992,000 at 6:30pm.
Up against the State of Origin, Seven put to air a repeat of the documentary, Inside the Queen Mary 2, which received 290,000 metro viewers, followed by Britain’s Got Talent. Ten broadcast back-to-back Jamie Oliver cooking programs, which received 267,000 and 212,000 metro viewers, followed by drama program, Bull.
The most-watched multi-channel for the evening was 7Two with a 3.4% audience share.
At the Nine Wide World of Sport upfront yesterday Anne Gruber, Nine’s head of content partnerships – sport, said Nine wants the State of Origin to be an even bigger opportunity for brands next year, and is offering up $1 million in advertising inventory across all the Nine platforms for the best creative submitted to the competition.
