Stellar Concepts picks up KitchenAid

Stellar Concepts has won the PR and social media account for appliances brand KitchenAid.

The release:

Stellar Concepts has been chosen to manage PR and social media for kitchen appliance brand KitchenAid following a competitive pitch.

Stellar will implement an integrated publicity, social media, events and influencer outreach program, as well as managing a product showroom.

Best known for its iconic Stand Mixer, the KitchenAid range includes kitchen must-haves including cookware, bakeware, blenders, food processors and utensils.

As KitchenAid grows its range Stellar will drive activity across all categories to best showcase the brand’s premium quality throughout the kitchen.

A focus for 2015 will be growing social media and content creation, building on the established love of the brand with food editors, chefs and industry leaders.

Ben Handberg, Client Services Director said the Stellar team is more than thrilled to work with KitchenAid.

“KitchenAid is the only appliance brand making only kitchen appliances. Put simply, they’re best in class and have inspired a legion of passionate foodies who love to create.”

“Our communications strategy is focused on channeling this culinary passion and showcasing what it means to cook with KitchenAid across a range of channels and executions,” said Ben.

Source: Stellar Concepts press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.