Stellar Concepts wins Disaronno Amaretto
Stellar Concepts has announced it has won the PR and communications account for Disaronno Amaretto as part of its partnership with alcohol distributor Suntory Australia.
The announcement:
May 6, 2011 –
PR and marketing communications agency, Stellar* Concepts, is continuing its relationship with alcohol distributor Suntory Australia with the announcement of the agency winning the business for Disaronno and continuing its work with Cointreau.
Stellar* will be promoting Disaronno, one of the most recent brands to commence distribution by Suntory, with a 9 month campaign that will relaunch the world’s favourite Italian liqueur into the Australian market through a series of consumer events in Sydney and Melbourne, media tasting sessions and a publicity campaign.
After executing a hugely successful PR campaign for Cointreau since 2009, including managing the visit of global brand ambassador Dita Von Teese in Australia, Stellar* has been re-signed to work with the brand for another year. Over the next 12 months, the agency will be responsible for leveraging Cointreau’s sponsorship of Melbourne Spring Fashion Week and managing a strategic publicity and social media campaign.
Brand manager for Cointreau, Kristy Officer, said: “Since working with Stellar*, we have achieved excellent results for the brand. Stellar*’s approach to developing targeted PR and event strategies partnered with online activation and brand alignments has been a key component to Cointreau’s growth in Australia. Their constant attention to detail and openness to work collaboratively with us are just some of the ways they set themselves aside from other agencies.”
Stellar* was chosen for the account due to its proven experience in the food and beverage industry with recent clients including Batlow Apples; Cafe Sydney; IGA; Merivale; MasterChef Live and Taste of Sydney.
Source: Stellar Concepts press release
