Still going bananas at Wrigley
The banana saga continues. Horticulture Australia is sticking to its guns and seems unwilling to let The Wrigley Company get away with featuring a banana in its Wrigley’s Extra chewing gum TV ad.
If you’ve been following the story you’ll know by now that Horticulture Australia has lodged a complaint with the Advertising Standards Bureau in a bid to get the Wrigley’s ad either amended or withdrawn.
The industry body is up in arms because it feels that the ad depicts fruit as causing tooth decay. It has also written directly to Wrigley whose marekting department has fired a letter back pretty much saying, well, no, ‘not gonna happen’.
But it’s time to watch out Wrigley, because Horticulture Australia says it is now putting a call out for “banana allies to boycott chewing gum” (yes, this was really written in the press release) unless the ad is withdrawn or modified. It’s now apparently Horticulture Australia’s “quest to get this big American confectionary company to listen to reason”.
Of course, the irony of all this is, is that demand for bananas has never been stronger. So, what’s the issue you ask? We’re scratching our heads as well.
Well its fair call because amyl acetate (smells like banana) is nothing even close to fruit….
Just like drink companies have to disclose if they use concentrate and in their drinks and have to be called “fruit drink” and not “fruit juice”, Wrigley should have to answer to trusted bodies such as Horticulture Australia.
It is not another competitor who is annoyed its a just a marketing stunt, its a fair response and a failure by Wrigley to take the matter seriously.
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bananas at 20 paces …
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what about the sushi? won’t somebody please think of the sushi!
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Of course things get on to shakier ground when you consider the chocolate covered frozen bananas at the Big Banana in Coffs Harbour – is the essential Pacific Highway rest stop still there?
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Its a great bit of publicity for the Banana board. Good job guys… kick up a fuss. Who cares if it is justified? We’re talking about it, arent we…
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Someone told me that Bananas cure both constipation AND diarrhea.
Let’s see a gum do better than that!
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