F.Y.I.

Streem appoints new insights and reporting lead

Media monitoring company Streem has announced that Asha Oberoi has joined as the insights and reporting lead.

The announcement:

Realtime media monitoring company Streem has appointed former Storyful Executive Director Asha Oberoi to the new role of Insights and Reporting Lead.

Oberoi drove customer intelligence for Storyful until News Corp closed the company’s APAC commercial operations in May.

Streem CEO Elgar Welch said Oberoi’s social media expertise was a key factor in her appointment.

“Clients are increasingly eager to combine realtime media monitoring with meaningful intelligence about their organisation’s positioning in both social and mainstream media,” he said.

“Asha has a proven track record of working with clients to identify insights that drive their strategies forward. We’re thrilled to have her join the team.”

Oberoi said she was attracted to Streem because of its excellent reputation and access to rich data sets.

“Streem is known for being smart, innovative and responsive to clients’ needs, which is why they’re winning customer after customer,” she said.

“This role provides the perfect opportunity to combine my skills providing media intelligence, analysis and social media insights, to help develop our offering and further expand the business.”

Oberoi’s appointment marks Streem’s continued drive into social and earned media analytics, enabling customers to better measure and action their media coverage. The company has slated a raft of major platform changes launching in the spring.

Source: Streem media release

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