Strepsils and Lemsip unite in fight against man-flu
Flo the Online Pamperer
Reckitt Benckiser has mobilised two of its brands in the fight against ‘man-flu’.
Strepsils and Lemsip have been used in combination in the Online Pamperer, where an elderly woman called Flo can text men to buy medicine, play them music clips, or cheer them up with a trip down memory lane.
The online campaign, created by Holler Sydney, uses Facebook Connect to put men’s Facebook pictures inside interactive video. The Flo character was brought to life by director Adam Blaiklock from Flying Fish.
