Strong showing for Australian agencies on Festival of Media shortlist
Australian media agencies have made it on the shortlist of almost every category at the second annual Festival of Media Awards.
The awards held in Spain, Valencia, only saw three shortlisted Australian entries last year, none of which converted into wins.
This year, there are 16 shortlisted entries, including for Universal McCann’s work for Priceless Music, Youi insurance, Rexona Men and Impulse; and Starcom MediaVest for Pedigree and Mars brands; OMD for Nissan and Yates; and Mediacom for Pringles.
The first dedicated global media awards will announce its winners at a gala dinner on April 20.
Australian agencies on the shortlist
Best Communication/Entertianment platform
Yates The Party Garden, OMD , Yates
Impulse and Australia’s Next Top Model Integration, Universal McCann (other credits: Fox, ACP), Impulse
Best Communications Strategy
Ask Richard, Naked Communications (other credits: Frank PR Sydney), FBi Radio
The Consumer Benefit Award
Priceless Music, Universal McCann (other credits: Octagon Australia; McCann Erickson, MercerBell), Mastercard
Pedigree Dog Adoption, Starcom MediaVest (other credits: Whybin, TBWA), Pedigree
The Award for Media Bravery
100 King Can Party, MediaCom (other credits: Modular, Facebook) Pringles
Best Event / Activation
Priceless Music, Universal McCann (other credits: Octagon, McCann Erickson, MercerBell), Mastercard
Best Use of Content
Strauchanie: Sponsoring a legend, Starcom (other credits: Channel Ten), Mars
Best Consumer Driven Campaign
100 King Can Party, MediaCom (other creditS: Modular, Facebook), Pringles
Best Use of Mobile
Snack-Sized Donations, PHD (other credits: Vodafone Mobile Advertising), The Smith Family
Best Targeted Campaign
DesignBoom, OMD, Nissan Qashqai
You.Insured, Universal McCann (other credits: Youi in-house creative), Youi
P!NK Project Funhouse, Havas Media (other credits: MPG, Media Contacts, M&C Saatchi, MCN, Channel V, Austereo, Regional Media Works/Macquaire Southern Cross), Optus
The Creative Use of Media Award
The Pedigree Yellow Dogs, Starcom (other credits: Whybin, TBWA), Pedigree
The Effectiveness Award
You.Insured, Universal McCann (other credits: Youi in-house creative), Youi
Rexona Greatest Athlete Australia, Universal McCann (other credits: Octagon, Soap, Lowe, Tempo PR), Rexona Men
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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