Strongbow reveals new tagline ‘hand-picked by hand’

Cider brand Strongbow will use the Australia Day long weekend to launch the first TV and outdoor campaign for the brand since 2010,introducing the brand’s new tagline ‘hand-picked by hand’.

The ‘Hand-picked by hand’ campaign, created by Clemenger BBDO Melbourne, focuses on the pickers in the ‘Strongbow Orchard’.

Clemenger BBDO Melbourne creative director Ant Keogh said in a statement: “The Strongbow Orchard is a world where down-to-earth characters obsess over their craft; hand-picking apples.”

The two 30-second commercials will debut on free to air and subscription TV on the public holiday supported by larger and small format outdoor ads which also feature the tagline ‘hand-picked by hand’.

Strongbow’s latest campaign coincides with the launch of a new 500ml bottles and 10-can fridge share packs.

It follows the brand’s recent packaging refresh at the end of last year.


Clemenger BBDO:

  • ECD: Ant Keogh
  • Art Director: Russel Fox
  • Copywriter: Wayne Ching
  • TV Producer: Lisa Moro
  • Print Producer: Michael Travers
  • Managing Partner: Paul McMillan
  • Senior Account Director: Peter Chapman
  • Account Manager: Giselle Tooth
  • Planning Director: Mike Derepas
  • Planner: Matt Pearce

Partner Agencies

  • Media Agency: MediaCom
  • Digital Agency: SapientNitro
  • BTL: The Zoo Republic
  • PR: Liquid Ideas

Production Company: Finch Company

  • Director: Brian Aldrich
  • Producer: Paul S Friedmann
  • Executive Producer: Karen Bryson
  • DOP: Robert Humphreys
  • Production Designer: Bruce Everard
  • Post-Production: Method Studios
  • Editor: Peter Sciberras
  • Grade Artist: Edel Raferty / Roslyn Di Sisto
  • Online: Ziggy Zigouras
  • Sound Design: Paul Le Couteur
  • Sound Design Studio: Flagstaff Studios

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