Cider brand Strongbow will use the Australia Day long weekend to launch the first TV and outdoor campaign for the brand since 2010,introducing the brand’s new tagline ‘hand-picked by hand’.
The ‘Hand-picked by hand’ campaign, created by Clemenger BBDO Melbourne, focuses on the pickers in the ‘Strongbow Orchard’.
Clemenger BBDO Melbourne creative director Ant Keogh said in a statement: “The Strongbow Orchard is a world where down-to-earth characters obsess over their craft; hand-picking apples.”
The two 30-second commercials will debut on free to air and subscription TV on the public holiday supported by larger and small format outdoor ads which also feature the tagline ‘hand-picked by hand’.
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Strongbow’s latest campaign coincides with the launch of a new 500ml bottles and 10-can fridge share packs.
It follows the brand’s recent packaging refresh at the end of last year.
Credits:
Clemenger BBDO:
- ECD: Ant Keogh
- Art Director: Russel Fox
- Copywriter: Wayne Ching
- TV Producer: Lisa Moro
- Print Producer: Michael Travers
- Managing Partner: Paul McMillan
- Senior Account Director: Peter Chapman
- Account Manager: Giselle Tooth
- Planning Director: Mike Derepas
- Planner: Matt Pearce
Partner Agencies
- Media Agency: MediaCom
- Digital Agency: SapientNitro
- BTL: The Zoo Republic
- PR: Liquid Ideas
Production Company: Finch Company
- Director: Brian Aldrich
- Producer: Paul S Friedmann
- Executive Producer: Karen Bryson
- DOP: Robert Humphreys
- Production Designer: Bruce Everard
- Post-Production: Method Studios
- Editor: Peter Sciberras
- Grade Artist: Edel Raferty / Roslyn Di Sisto
- Online: Ziggy Zigouras
- Sound Design: Paul Le Couteur
- Sound Design Studio: Flagstaff Studios