Study reveals the power of love for a brand

Do you love me?

Men who feel love for their favourite beer brand buy 38% more beer than the average male, according to a new study.

And women who feel a bond with their laundry detergent brand buy 60% more of the stuff than the average customer, research on emotional branding from Murdoch University’s Audience Labs has revealed.

Even a utility brand like petrol can inspire love in some people, researchers reckon.

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