‘Stupid marketing directors killed my best work’: Oatly creative chief’s subversive message
The creative mastermind behind leading oat milk brand Oatly’s global growth, John Schoolcraft, has one incredibly hot take — that it is time to kill the marketing department.
Kicking off day two at Mumbrella360, the Sweden-based creative rocked the room when he shared his journey with the brand as its chief creative officer, which began with sending the existing marketing team “on their way”.

Schoolcraft presenting to a packed room to kick off day two