STW Communications enters trading halt with WPP poised to finally complete takeover

Screen Shot 2015-12-11 at 9.42.02 AMWPP could take control of Australia’s largest listed advertising and communications company, STW Group, as early as next week, Mumbrella understands.

STW (ASX:SGN) has this morning placed its shares into a trading halt on the Australian Securities Exchange, ahead of an announcement.

It is understood WPP, which currently holds 23.65 per cent of STW, is set to take 60 per cent of the company. It is believed the companies have been going through due diligence for the past two months.

It is understood no cash will change hands in the move, and operations of WPP and STW will come under the same banner.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.