Subaru Australia launches Outback SUV with ad paying homage to comedy hit Australiana

Subaru Australia has launched the new Outback SUV with a campaign based on Billy Birmingham (The 12th Man) and Austen Tayshus’ comedy hit Australiana.

Australiana was a pun-laden, spoken word comedy piece set around a typical Aussie backyard BBQ and used famous Australian place names, flora, fauna and iconography to tell the story, with the campaign replicating that idea but adding in the Subaru Outback for the setting.

The ad was created by creative agency Disciple and written by Birmigham and performed by Tayshus.

Agency partner Tim Brown said: “Billy is a genius, a perfectionist and a top bloke. It was an honour to have spent so much time crafting the scripts and watching him work.”

Subaru Australia general manager marketing Andrew Caie said: “The original Australiana is a classic and Billy takes the TV commercial version further than we’d ever imagined with some brilliant scripts.

“He then worked with Sandy Gutman (AKA Austen Tayshus), whose iconic vocal chords of course grace the track, to create a series of commercial soundtracks for television, cinema, radio and online.

“It’s a fun campaign and a great way to launch a great new Aussie family car.”

The campaign is running across TV, radio and online nationwide.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.