Subaru Australia launches Outback SUV with ad paying homage to comedy hit Australiana
Subaru Australia has launched the new Outback SUV with a campaign based on Billy Birmingham (The 12th Man) and Austen Tayshus’ comedy hit Australiana.
Australiana was a pun-laden, spoken word comedy piece set around a typical Aussie backyard BBQ and used famous Australian place names, flora, fauna and iconography to tell the story, with the campaign replicating that idea but adding in the Subaru Outback for the setting.
https://www.youtube.com/watch?v=eAgyKeG0YXU
The ad was created by creative agency Disciple and written by Birmigham and performed by Tayshus.
Agency partner Tim Brown said: “Billy is a genius, a perfectionist and a top bloke. It was an honour to have spent so much time crafting the scripts and watching him work.”
Subaru Australia general manager marketing Andrew Caie said: “The original Australiana is a classic and Billy takes the TV commercial version further than we’d ever imagined with some brilliant scripts.
“He then worked with Sandy Gutman (AKA Austen Tayshus), whose iconic vocal chords of course grace the track, to create a series of commercial soundtracks for television, cinema, radio and online.
“It’s a fun campaign and a great way to launch a great new Aussie family car.”
The campaign is running across TV, radio and online nationwide.
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That is some localised content! Great ad.
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Well conceived, well produced and entertains
Hope it does well and sells them some more cars
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A local car ad that doesn’t include driving across the Anzac or Sea Cliff bridge – it’ll never catch on.
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Very good ad.
Pity about the CVT transmission.
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Clever! good idea well executed.
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Great work.
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How disappointing. Not a single Dealer Principal in sight …. can’t be a car ad then. BTW, has Ford ripped off Toyota’s Zoe in their new ad?
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“The original Australiana is a classic” Really? So why are multiple copies of the record constantly turning up in the cheap bins at Cash Converters and is a mainstay at Trash and Treaure markets?
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“Pity about the CVT transmission.”
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This is awesome
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Great work guys. Awesome ad
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Well done Pete and Tim.
Bloody ripper of an ad.
I reckon it will sell shiploads.
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@#8 really. Your either too young to know. Or too old to understand. Yes it is a aussie classic. Well done tayshus well done subaru
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Really enjoyed hearing the new Austen Tayshus Australiana .
A great way to celebrate Australia Day this year!
Well done Billy and Sandy .You guys are the best!
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Just love the new Subaru advert and its throwback voiceover to the ‘old days’ of comedy. Well done guys.
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