Subaru WRX celebrates old and new fans in new spot via The Works
Subaru has launched a new campaign featuring the new all-wheel drive Subaru WRX , created by The Works, part of Capgemini.
Launching this week across TV, social, online and digital, the new campaign hones in on audience’s love for the brand, with strong themes of desire and passion accompanied by Subaru’s continued trend of emotive music selection.
In the 60-second spot, dramatic shots of the WRX model in stunning Tasmanian locations play underneath ‘Need You Tonight’ by INXS, with the creative a celebration of the love and affection Australians have felt for the performance rally model for over 30 years. The spot also appeals to a new generation of WRX fans, creating a sense of exhilaration around the model.
Amanda Leaney, Subaru’s marketing director said: “Built on decades of rallying heritage, the WRX is more than a legendary car, it’s a cultural icon synonymous with World Rally Championships, blockbuster movies, gaming and more. So, pairing the All-New WRX with the equally iconic sounds of INXS made a lot of sense.”
The Works’ creative director Nathan Bilton said: “It’s not often you get to work on an automotive icon. Pair that with some incredible locations from around Tassie, the spiritual home of rally in Australia, then let Mark Toia work his magic and you can see why the WRX has captured the hearts of fans for so long. And why the latest in a long line of legends is perfectly engineered to deliver the next generation of exhilaration.”
Credits
Marketing Director: Amanda Leaney
National Marketing Manager: Trent Whitechurch
Assistant Brand Manager: Rachel Woodbury
Consumer Planning and Insights Manager: Jonathan Quirk
Social and Communities’ Managers: Josephine Furlong and Brooke Warton
Creative Partner: Damian Pincus
Creative Director: Nathan Bilton
Art director: Chris Dwyer
Creative Project Lead: Rosie Carey
Creative Project Manager: Abby McKean
Strategist: Cate Mathers
Head of Production: Katie Harper
Production company: Zoom Film & Television
Director: Mark Toia
Senior Producer: Keri Grant
Sound: Squeak E. Clean
Music: Trailer Media
Media: Starcom
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