Subaru Le Tour Prologue provides branded content for Fox Sports
A new brand funded panel-discussion show about cycling has been launched on Fox Sports every night before the live Tour de France coverage is broadcast on SBS.
The Subaru Le Tour Prologue is an hour long show featuring cycling enthusiast Ed Philips, former national champion Bridie O’Donnell and ten-time Grand Tour rider Nick Gates with a mix of regular and one-off guests.
The show – being produced by H Squared – will deliver a mix of stories, information and expertise, and Subaru Le Tour Prologue‘s website features highlights from the show, extra video clips and special offers.
Executive producer Harry Hart said: “One of the things we’re trying to do with Le Tour Prologue is to expand on the coverage of the tour. We want to complement the live coverage by offering a panel with greater insight in an environment that doesn’t take itself too seriously. We also want to give cycling fans, and sports fans generally, an option not to have to sit through a cooking segment before the race coverage kicks in.”
Fox Sports is not broadcasting live coverage of the Tour de France but wanted to put Le Tour Prologue on before the live coverage started on SBS.
I don’t think Fox Sports has coverage of the Tour… http://www.tvtonight.com.au/20.....logue.html
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I’m really enjoying this show. Did you see SBS tried to copy them last night and if was cringe-worthy. Nick is dry, Bridie smart and Ed likeable.
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Hi lem,
You’re quite right, Fox Sports is not broadcasting the Tour de France and live coverage of the race is on SBS. I’ve updated the story accordingly.
Cheers,
Megan
Terrific behind the scenes coverage of the TdF and an informative panel.
Nice to be able to follow the Aussie riders. Good on you Foxsport.
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your show rocks keep it up I have watched every night
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Kicking the proverbial behind of SBS Cycling Central for not only amusement value but presenter knowledge and credible articles. Please keep the show as the new Australain premier cycling show!!!
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Great show guys. I’ve been a cycling nut for years. It’s so refreshing to get info in its rawest form. The insight into the teams and riders is bloody beaut. You have taken my armchair to the next level of viewing
Keep up the good work
Many thanks Bill.
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