Droga5 follows up unwelcome surprises Sunbeam ad

Appliance manufacturer Sunbeam has followed up a campaign from Droga5 which focused on people being given unwelcome surprises with an ad looking at the mess people make when they rush.

The commercial for the brand’s SM9000 StickMaster Platinum blender ends with the tagline “At Sunbeam we’ve noticed when you rush things can get messy it’s why our powerful three-by-three blade stickmaster platinum has a soft start feature so things go smoothly”.

Droga5 won the Sunbeam account from Brave earlier this year.



  • Creative Chairman: David Nobay
  • Executive Creative Director: Duncan Marshall
  • Creative Director: Daryl Corps
  • Writer: Mietta McFarlane
  • Art Director: Luke Chard
  • Strategic Planner: Cat Mellon
  • Business Director: Sam Jones
  • Agency Producer: Jessica Boyd

Production (GoodOil)

  • Director: Rhett Wade-Ferrell
  • Producer: Emma Thompson

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