Suncorp continues to feature sustainability credentials in new ad
Suncorp is continuing its sustainability messaging with a new ad from independent creative agency The Hallway.
The campaign follows the launch of the new brand platform earlier this year called ‘Banking you can feel good about’.
The 30-second spot explains Suncorp’s $3000 Solar Home Bonus, linking it directly to minimising the effects of climate change, including helping an echidna “dig a lot of holes”.
The Hallway executive creative director Simon Lee said: “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp.”
Suncorp Bank executive manager, marketing Potta Findikdis added: “The Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share. This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all.”
The campaign is on TV, cinema, digital, social and outdoor.
Credits:
Client: Suncorp Bank
EGM Digital, Customer & Strategy: Jess Gleeson Executive Manager, Bank & Wealth Marketing: Potta Findikidis Manager, Bank Marketing: Ben Ashtiani Bank Marketing Lead: Cathy McLennan Bank Marketing Lead: Stacey Thomas Bank Marketing Specialist: Kat Pope Agency: The Hallway Executive Creative Director: Simon Lee Creative Directors: Jessica Thompson & Aldo Ferretto Head of Strategy: Tim Mottau Head of Project Management: Libby Hams Senior Account Manager: Jemma Parkin CEO: Jules Hall Film Production: Rabbit Content Director: Owen Trevor Producer: Katrina Maw Executive Producer: Lucas Jenner Director of Photography: Pete Eastgate Editor: Drew Thompson Ase Colourist: Olivier Fontenay Online: Arc Edit VFX: Eugene Richards VFX Producer: Michaela Fenton Original Music and Sound Post: Sonar Music Composer: Jackson Milas Musical Director: Cam Bruce Music Engineer: Josh Pearson Sound Designer: Andy Stewart Sonar Executive Producer: Sophie Haydon Endframe animations: Josh Graham, Summer Studios Image composition and Retouching: Cream Media: OMD Head of media strategy: Lisa Leach Account Director: Anna Higgins Account Manager: Sophie Cole Senior Media Trader: Ivy Tran Activations Manager: Avinash Raj Activations Account Director: Ksenia Pankratova
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