News

Sunday Night Takeaway airs final episode to 254,000 viewers

Ten’s beleaguered Chris and Julia’s Sunday Night Takeaway has aired its final episode to just 254,000 metro viewers as we enter the Easter non-ratings period.

Sunday Night Takeaway debuted to 383,000 metro viewers in February but failed to hold momentum against My Kitchen Rules and Married At First Sight. It dipped as low as 218,000 viewers earlier this month. 

My Kitchen Rules is ramping up for the final episodes

Seven’s My Kitchen Rules was the most-watched entertainment show of Sunday evening, holding 826,000 metro viewers as it gears up to enter the final weeks. It also held the top position in the three key advertising demographics of 16 – 39s, 18 – 49s and 25 – 54s.

Seven also took the news win, with 1.032m metro viewers tuning in for Seven News, making it the most-watched show of the evening.

Nine’s News had 876,000 metro viewers and 60 Minutes brought in 697,000 viewers.

ABC saw a strong performance for crime drama Vera which was the fourth most watched show for the night with 729,000 metro viewers. ABC News Sunday had 673,000.

Ten’s most-watched was the second half hour of The Sunday Project which took 277,000 metro viewers, followed by Sunday Night Takeaway.

Hughesy, We Have A Problem, in the later time slot, had 224,000.

Sunday Night Takeaway hasn’t performed to Ten’s expectations 

Seven’s AFL which aired St Kilda vs Hawthorn on the main channel in Melbourne, Adelaide and Perth, and 7mate in Sydney, and Gold Coast vs Carlton on 7mate in Brisbane brought in 317,000 metro viewers, rising to 442,000 combined.

Nine’s NRL aired St George Illawarra Dragons vs Canterbury Bulldogs in Sydney and Brisbane to 290,000 metro viewers and 505,000 with the addition of regional viewers.

At a primary channel share level, Seven took the top spot with 20.1%, followed by Nine on 17.9%, ABC on 16.9%, and Ten on 7.8%. SBS held 3.5%.

In the multi-channels, 5.8% went to 9Go, thanks partly to an airing of Finding Nemo. 7mate came in second on 3.4%.

The strong performance of 9Go helped the Nine Network edge ahead of Seven with a 29.8% audience share, over Seven’s 29.1%. ABC held 22.1%, topping Ten which maintained 12.7%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.