The Sunday Telegraph enlists celebs and brings back ‘Sunday isn’t Sunday’ jingle for subscription drive

The Sunday Telegraph - Fitzy & WippaThe Sunday Telegraph has launched its latest subscription drive bringing back its radio jingle of 30 years “Sunday, just isn’t Sunday, without The Sunday Telegraph”.

It is the first campaign by creative agency Archibald Williams since it was handed the full News Corp account, and sees a four week campaign concentrating on radio and supported by print  that features Matt Moran, Jarryd Hayne and Fitzy & Wippa saying what they love about Sundays.

News Corp’s NSW state director Brett Clegg said: “For years, The Sunday Telegraph has not only been the number one newspaper in the state but also the highest selling newspaper in Australia.

“Readers love the unrivalled package of content the paper offers each week – it is an intimate part of the Sunday ritual. We are continuing to invest in the product, including through this creative campaign, to ensure that we main our role in enriching the Sundays of our readers. ”

The paper’s editor Mick Carroll said: “The Sunday Telegraph is synonymous with everything that is great about NSW and as the jingle suggests, Sunday isn’t Sunday without the paper.

“Through this campaign, we are reminding readers about what they love best about Sundays and their Sunday paper – late breakfast, spending time with family and lazy afternoons. It’s also about settling in to read the best news and sports coverage, the best in entertainment and lifestyle as well as the much loved liftouts of Escape, body+soul, Sunday Style and the TV guide.”


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