Sunday Times appoints Scott Waters head of digital

Western Australian paper The Sunday Times has appointed Scott Waters as its head of digital.

The announcement:

The managing director of The Sunday Times, Michelle d’Almeida, today announced the appointment of Scott
Waters as the division’s head of digital.

Mr Waters previously held the dual role of marketing director and digital director for The Sunday Times. He will
continue to report through to Ms. d’Almeida.

As head of digital, Mr Waters will be responsible for driving The Sunday Times’ digital operations as it transforms
into a truly multi-platform media brand.

Ms d’Almeida said: “Having held the role of digital director for the past 18 months, Scott has demonstrated his
ability to develop, deliver and optimise market leading digital products that drive traffic and revenue.

“The appetite from advertisers and consumers for sophisticated digital products continues to grow. This means that
we now need Scott to solely focus on developing our brands in this space.

“Scott is a consummate professional. He understands our brand and customers – consumers and advertisers – like
few others do. He is the perfect candidate to drive our digital strategy in the future.”

Mr Waters said: “PerthNow is the most popular news and information site in the state and our growing product
portfolio, including an optimised mobile site and dedicated iPad app, means that we’re giving our audience more
ways to connect with our award winning content.

“It’s exciting to be leading the strategy that leverages this strong position so we can continually provide superior
channels to engage our consumers and advertisers.”

Mr Waters was appointed digital director of The Sunday Times in 2011 and marketing director of the division in

Before joining The Sunday Times, Mr Waters spent three years at iiNet as consumer marketing manager, where he
led the national repositioning of the iiNet brand. Prior to iiNet, Mr Waters spent four and a half years in various
marketing positions at BankWest.

Mr Waters’ appointment is effective 4 February.

A marketing director for The Sunday Times will be announced shortly.

Source: Sunday Times press release.





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