Super Bowl winning marketer, Olympic gold medalist and bosses of two emerging codes join Sports Marketing Summit line up
The man responsible for running the digital strategy of one of the most successful NFL franchises of recent years, the Seattle Seahawks, will share the latest strategies from the US at the upcoming Mumbrella Sports Marketing Summit.
Kenton Olson, director of digital and emerging media for the Seattle Seahawks, has been responsible for digital media at the 2013 champions for nearly a decade, helping them engage one of the most passionate supporter groups in the world with millions of followers across their social media platforms.
Kenton Olson has led the Seahawks’ digital growth for nearly a decade
He is joined on the line up for the June 21 event by Olympic Rugby Sevens gold medalist Emma Tonegato, while the heads of Netball Australia and the NBL, Marne Fechner and Jeremy Loeliger, also join the program.
Issues around player power and their evolving role in sponsorship deals will be discussed in a newly-announced fireside chat with the head of the AFL Player’s Association and Fremantle legend Matthew Pavlich.
With Australia’s cricketers threatening to strike over a new pay deal and the AFL player contracts currently under negotiation, many experts are predicting a shift in how brands are able to interact with players in some codes by the end of the year.
Emma Tonegato won gold in Rio last year
Meanwhile Olympic gold medalist and stalwart of the successful Aussie women’s sevens team Emma Tonegato is the latest professional player to join the Ask an Athlete panel, which will delve into how they feel about sponsors, fans, and handling social media amongst other topics.
Netball boss Fechner joins the panel looking at ‘What’s next for women’s sports’, which will unpack the opportunities which are opening up as more fans engage with female codes.
Marne Fechner was named CEO of Netball Australia earlier this year
Meanwhile NBL boss Loeliger will appear on two panels, one looking at the future of alcohol advertising in sport, and the other at the Future of Sports Broadcasting. The NBL is one of a few leagues not to have an alcohol sponsor, while it has also charted a path with broadcasting its own rights and tying up with pay-TV broadcasters in recent years.
Jeremy Loeliger is leading big change at the NBL
And former head of the World Surf League Brodie Carr will moderate the panel looking at the How to Get More From Your Sponsorships, bringing his international expertise to the discussion.
Olson replaces LA Chargers’ Joel Price on the program.
For details of these and more sessions and to get your tickets to the Summit and Sports Marketing Awards, click here.
topics
Brodie Carr
Emma Tonegato
Jeremy Loeliger
Kenton Olson
marne fechner
NBL
Netball Australia
Seattle Seahawks
Sports marketing summit
