Automotive brands get biggest ROI from TV advertising, new study claims
A new study commissioned by ThinkTV has found automotive brands get a sales return of $8.90 for every dollar invested in television advertising, well ahead of closest competitor radio, which returns $5.00 and out-of-home, which returns $1.40.
The study was based on three years of raw sales and campaign data for four automotive advertisers who collectively spend more than $150m on advertising per annum – out of the automotive category’s $700m annual media spend – and found all media channels provided automotive advertisers with a positive return on investment.
The findings contrasted with ThinkTV’s study last year on the FMCG category, which claimed only television had a positive ROI ($1.74), compared to print (79 cents return for every dollar invested), video (72 cents) and radio (71 cents).
Never saw this result coming!
This is not research but PR. No methodology mentioned, all channels positive ROI? Never seen a research piece where everything is great.
A study from THINKTV showing how great TV works is as useful as a study commissioned by Facebook showing how great Facebook is. Donald Trump would be proud.
Who’d have thunk it! Media industry body commissioned research finds their media channel to be most effective