Supercheap Auto goes dark for Black Friday via The Monkeys

Kalila Welch

November 17, 2022 9:39

Supercheap Auto is going pitch black this Black Friday, launching a new campaign that cuts the lights and their prices, created by The Monkeys, part of Accenture Song.

The campaign builds on the brand’s “Make It Super’ platform, which was launched by The Monkeys in March this year. The agency was first appointed to the creative account for the automotive retailer in 2020.

The campaign was directed by Edwin Mcgill at Guilty, features the return of over-confident, under-prepared Supercheap Auto spokesman Nathan Murray.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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