Superloop consolidates agency roster with Publicis Groupe

Kalila Welch

December 11, 2023 10:00

Challenger internet provider Superloop has appointed Publicis media agency Zenith Australia to handle media strategy, planning, buying and research across all channels.

Mumbrella understands that a competitive pitch did not take place and an incumbent could not be confirmed, however, Omnicom Media Group’s (OMG) Hearts & Science were credited with media in the brand’s most recent campaign.

Zenith Australia’s Sydney office will commence work with Superloop from 1 March 2024, with the appointment marking the consolidation of Superloop’s agency roster under the Publicis Groupe banner.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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