Surf Life Saving Australia debuts $1m awareness campaign celebrating diversity

September 7, 2017 10:36

Surf Life Saving Australia has launched its biggest above the line advertising campaign focusing on diversity, after winning $1m worth of airtime from SBS.

Created by KWP, the a gency entered SBS’s Diversity Works Challenge, winning the inventory across SBS’s TV and digital outlets in May.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

KWP SBS Surf Live Saving Australia

2 COMMENTS

Sam 21 Sep 17

Diversity-yes
Redefining marriage -no

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Robert Pfitzner 10 Oct 17

(sbs_) Surf lifesaving Australia, stick to surf lifesaving, not (telling how) trying to run Australia! Or how to vote on non-hetero sexual marriage. If you don’t discriminate don’t make a 100% discriminatory advertisement against the Australian populace. SLA using cheap divisive advertising, your management committee has shown it’s true objective colours along with sbs television!!!!! By the way we have the right and should discriminate!!!

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