Surprise motherchunker! Ben & Jerry’s champions Aussie activists, via Clemenger BBDO, FORWARD and Mindshare

September 16, 2024 10:14

Ice cream brand Ben & Jerry’s wants Aussies to unleash their inner activist in a new campaign from Clemenger BBDO, FORWARD and Mindshare.

The ‘Make Some Motherchunkin’ Change’ campaign focuses on modern-day activists and creatives: Surfrider Foundation Australia’s chief executive officer (CEO), Stephanie Curley; Our Islands Our Home artist, Dylan Mooney; HalfCut’s CEO and co-founder, Jimmy Stanton-Cooke; and marine scientist Annie Ford.

Officially launching in the United States earlier in 2024 as a DCX Growth Accelerator-conceptualised, international platform shining a light on artists and activists from across the globe, the Australian version of the platform looks at how local activists are empowering their communities and fighting for a better world.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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1 COMMENTS

Anonymous 16 Sep 24

No one buys this ice cream because of the causes they support. They buy it because it has delicious chunky bits of stuff in it. Activists aren’t the right audience for overpriced punnets of trans fat ice cream.

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