Suzuki is a ‘mindframe’, not just a car, in latest Deloitte Digital campaign

Suzuki has declared itself a state of mind, not just a car brand, in the latest campaign building upon its ‘For Fun’s Sake’ platform.

“If you own a Suzuki you’ll know that it’s not just a car, it’s a mentality and a unique way of seeing the world,” stated Michael Pachota, general manager of Suzuki.

“And because it’s also a car, it’s also a great way of actually seeing the world, with incredible mileage.”

The campaign launches an online ‘drivers test’, seeking potential customers who have the Suzuki frame of mine. Ads will appear on social media and radio.

It comes after Suzuki hijacked the concept of test drives by encouraging customers to take a test drive to another brand’s dealership last month.

In May, the auto brand encouraged Suzuki owners to view their cars as another room, rather than a car, during lockdown. And a month later, it said its cars were “the best cars in the universe” in another campaign.

Matt Lawson, Deloitte Digital’s chief creative officer, said: “Sadly, there are a lot of Suzuki drivers out there who aren’t yet driving Suzukis. So, we hope this speaks to them.

“We want them to know, that like them, the only thing we take seriously is a penchant for incredible quality, excellent value automobiles.”


Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Manager – Automotive
Daniel Sammut: Digital Marketing Coordinator – Automotive

Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Social: Aaron Bethune & Kyle Lotherington
Finished Art: Mark Scano
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng

Production Company: Airbag
Director: Patrik Bergh
EP: Martin Box
Producer: Matt Reeder
Casting: Stevie Ray
DOP: Hugh Miller
Editor: Charles Ivory
VFX: Airbag
Post: White Chocolate

Sound Studio: RISK
Sound Engineer: Dee Gjedsted
Sound Producers: Kate Gibson & Sally McManus


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