Swinburne University of Technology appoints Initiative to advertising portfolio

Swinburne University of Technology has appointed Initiative to run its advertising portfolio, following a competitive tender process.

The appointment sees Initiative continue as Swinburne’s advertising partner, having won the account initially in 2015.

Swinburne CMO Sarah Graham

“Initiative has been a strong partner for us in understanding our commitment to innovation and creativity,” Sarah Graham, chief marketing officer at Swinburne University of Technology, said.

“Through the tender process, they demonstrated superior capabilities in developing novel approaches to ensuring we are maximising our media spend.”

Initiative will focus on advertising strategy, planning and execution, aiming to build awareness and consideration of the university’s tertiary courses, and awareness of its recruitment programs and events.

“We have enjoyed a successful and effective partnership with Swinburne University of Technology, as well a deep appreciation of their goals and challenges,” said Melissa Fein, CEO of Initiative Australia.

“We’re delighted to continue our partnership and look forward to evolving our work in line with new media opportunities into the future.”


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