ME Bank wants to ease Australians’ Bank-xiety in new campaign
ME Bank is drawing on Australians’ ‘Bank-xiety’ – their anxiety when dealing with banks – in their latest campaign.
The campaign features a vox-pop style video asking people about their feelings towards banks.
The campaign will be executed across print, radio, outdoor, social media and online publications. The term ‘Bank-xiety’ has also gained its own microsite and Urban Dictionary definition.
You accidentally posted the internal strategy video, not the campaign asset… right?
So it’s the old invent a word campaign with some pitch fodder vox pops thrown in. There’s a lot of me in lame.
Really? I got ess you’re one of those “everything is lame if it’s not my idea” sort of people.
This is a markets ng trend that works, get over yourself.
Hi ME. That was embarrassingly bad.
1. Is ME bank only for white people in the city?
2. It didn’t end. Just stoped
3. Editing and story were non Existent.
C’mon. It’s such a good product. You could be doing soooooo much better.
Did somebody submit their year 9 media assignment and think it could compete with the likes of the current Westpac campaign airing during the MAFS breaks that is better than MAFS itself?!
MeBank needs to offer reasonable interest rates on its mortgages rather than spending big on advertising.
This is ok but i didn’t do it