Sydney Half Marathon enters five-year partnership with footwear brand HOKA
The Australian division of international footwear brand, HOKA, is officially partnering with the Sydney Half Marathon for a five-year run, Mumbrella can reveal.
The partnership takes the form of ‘HOKA Runaway Sydney Half Marathon’, and is set to play out on May 5, marking itself as the 31st iteration of the event.
The run’s route is expected to expose participants to iconic Sydney landmarks and views.
Specifically, runners will find themselves moving “around the harbour and through Pyrmont”, before speeding through the Harbour Bridge, the Cahill Expressway, and finishing just after the Royal Botanic Gardens.
When asked about the partnership, HOKA’s ANZ marketing manager, Molly Rugg, said: “HOKA is incredibly proud of our five-year partnership with the Runway Sydney Half Marathon as we look to celebrate the joy of movement with the community.
“The HOKA Runaway Sydney Half Marathon is a truly unique city run, with the best of Sydney’s streets and stunning views. We look forward to welcoming runners and movers of all types to the biggest edition of the event in history.”
The vice president, global partnerships Asia Pacific at the IRONMAN Group (the event’s organisers), Jeremy Kahn, also relayed his company’s excitement at the partnership.
“The HOKA Runaway Sydney Half Marathon is an iconic event in Sydney, bringing thousands to the streets of the CBD each year and we’re thrilled to have the event sold out in 2024,” Kahn said.
“We’re really excited to have this long-term partnership in place with HOKA and look forward to working closely with the team to achieve the goals of both organisations, and also inspire people to take to the streets and get involved with this great event.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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