Sydney Kings launch 2019-20 season with campaign via the Dentsu Aegis Network

NBL team the Sydney Kings has launched its 2019-20 season with a campaign via the Dentsu Aegis Network.

The campaign introduces the new brand platform ‘Rise with us’, and features several of the team’s biggest players, including Didi Louzada, Kevin Lisch and Andrew Bogut.

The ad is set to the track We The Kings by artist L-Fresh The Lion, producers Zig Parker and Solo, and several Kings players.

It is the first campaign from BWM Denstu and Vizeum since the group secured the Sydney Kings’ account in August.

The campaign launched on Sunday 6 October, during the opening week of the league.

Paul Smith, chairman of Sydney Kings, said: “Entering into a strategic partnership with Dentsu Aegis Network is a truly fortuitous event that has allowed us to use best in class agencies across creative and media buying combined with our own long-term experience in marketing sport. I think the outcome is a winning formula for the Kings.”

Henry Tajer, Dentsu Aegis Network ANZ CEO, said: “The Kings are fuelled by passion and inclusivity, and place their fans at the very heart of things. ‘Rise with us’ perfectly embodies the Kings’ ethos and marks the beginning of a long-term strategic brand positioning partnership that we’re proud to be part of.”


Client: Sydney Kings
Creative agency: BWM Dentsu Group (Dentsu Aegis Network)
Media agency: Vizeum (Dentsu Aegis Network)
Film Direction and Production: Conti Bros Films
Audio Post Production: Rumble Studios
Music Supervisor/EP: Sharika Toth and Michael Gie

Song, We The Kings:
Artist – L-FRESH the LION
Artist Management – Craig Treweek
Producers – Zig Parker and Solo
Recording Studio – Studios 301


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