Tourism Victoria’s PR foray targets dodgy Sydney men

Brand experience agency Play has created a series of spoof video dating profiles of Sydney male stereotypes as part of a PR campaign to persuade single women to visit Victoria in the hope of snaring a man.  

The Melbourne Match campaign – the first by the agency since winning Tourism Victoria’s PR account earlier this year, will also see ten women – five of them with a media profile, three of them “creative” types and two competition winners sent on dates with Melbourne men.  




Play’s business development manager Brendan Fearn said the names would be announced next week.

The campaign has already generated significant media coverage.


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