Brand experience agency Play has created a series of spoof video dating profiles of Sydney male stereotypes as part of a PR campaign to persuade single women to visit Victoria in the hope of snaring a man.
The Melbourne Match campaign – the first by the agency since winning Tourism Victoria’s PR account earlier this year, will also see ten women – five of them with a media profile, three of them “creative” types and two competition winners sent on dates with Melbourne men.
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Play’s business development manager Brendan Fearn said the names would be announced next week.
The campaign has already generated significant media coverage.