Sydney Opera House seal turned into Facebook Messenger chatbot by The Works

May 8, 2018 2:24

The Sydney Opera House has created a ‘Seal Bot‘ on Facebook Messenger which offers information on upcoming events, gigs and the history of the Opera House.

The chatbot – created by The Works and specialist sister agency On Message – purports to be the famous Opera House seal who is frequently snapped laying on the northern steps of the iconic venue.

Hosted on Facebook Messenger, the chatbot allows users to scroll through live social media footage of the Opera House, receive short videos and gifs, and seeks to debunk the misconception that the Opera House is only for classical arts.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.