Sydney Opera House seal turned into Facebook Messenger chatbot by The Works

The Sydney Opera House has created a ‘Seal Bot‘ on Facebook Messenger which offers information on upcoming events, gigs and the history of the Opera House.

The chatbot – created by The Works and specialist sister agency On Message – purports to be the famous Opera House seal who is frequently snapped laying on the northern steps of the iconic venue. 

Hosted on Facebook Messenger, the chatbot allows users to scroll through live social media footage of the Opera House, receive short videos and gifs, and seeks to  debunk the misconception that the Opera House is only for classical arts.

Guy Patrick, creative director at The Works Sydney, said in a statement: “To be honest, working with the seal was a little tough at first. He sleeps like 14 hours a day so planning around his schedule was a nightmare.

“I think becoming the Opera House ‘frontseal’ got to his head. But we made it through in the end to create a campaign we’re all pretty excited about. I think combining the seal’s personality with effective and innovative technology creates a far more engaging experience for everyone.”

Christina Erskine, general manager, marketing, Sydney Opera House, added: “It’s our pleasure to play host to the visits of a wild seal at the Opera House, who’s become the unofficial mascot for this campaign.

“With over 3.3m active Facebook Messenger users in Sydney alone, our Opera House seal bot allows us to do something a bit unexpected to reach Sydneysiders, giving them a bit of a laugh while discovering a different side of the Opera House.”

As well as on Facebook Messenger, the campaign will run across out-of-home and on social media.


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