Tourism Tasmania encourages travellers to ‘Feed Your Curious’

May 8, 2018 1:55

Tourism Tasmania has launched an extension of its ‘Go Behind the Scenery’ campaign encouraging Australians to ‘Feed Your Curious’ in its latest ad.

Created by Jim Jam Ideas, who launched Tourism Tasmania’s ‘Go Behind the Scenery’ brand platform in 2012, the 60-second ad shows a woman following a floating piece of paper as she has mystic experiences in Tasmania.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Andrew Crocker Emma Terry Jim Jam Ideas Tourism Tasmania

3 COMMENTS

Devon 14 May 18

Curiosity. It’s curiosity. ‘Feed your curious’ doesn’t make sense. Neither does ‘Taste the awesome’ and any of the other stupid taglines using adjectives in place of nouns.

Also, searching for any imagery in this ad that isn’t scenery.

User ID not verified.

Cam 23 Jun 18

Hi Devon
Relax 🙂
Cheers
Cam

User ID not verified.

Georgia 30 Jul 18

Does anyone know what the song is or at least who sung it?? i can’t find it anywhere ):

User ID not verified.