Sydney radio ratings: 2Day FM has highest overall result since defection of Kyle & Jackie O
2Day FM has received another boost to its breakfast and drive-time slots, bringing its total share to 5.6% in survey three.
The station, which still remains behind its commercial rivals, climbed 0.4 points in total share to 5.6%, making it the highest result since the departure of Kyle & Jackie O in 2013.
2Day FM Breakfast with Em, Grant and Ed’s climbed for the third consecutive survey
In breakfast, 2Day FM’s new show with Em Rusciano, Grant Denyer and Ed Kavalee climbed another 0.5 points, with total share now at 4.9%. Since survey one, the show has climbed 1.5 points, recovering from a 3.4% share start to the year.
It comes despite comments from Rusciano late last month, that the new show line-up was an ego blow. Rusciano, who appeared on Wil Anderson’s podcast, Wilosophy, said she had struggled with the shake up. Following the podcast, there were reports of ongoing tensions between the radio co-hosts, with some outlets suggesting Kavalee and Rusciano, who run the show from Melbourne, were not on speaking terms. Denyer co-hosts the show from Sydney.
The result saw 2Day FM place sixth in breakfast on the FM bandwidth. Despite an 0.4 point drop in audience, Kiis FM’s Kyle Sandilands and Jackie ‘O’ Henderson continued their FM lead, with an 11.9% share. Its nearest rival in FM breakfast is ARN’s other station, WSFM breakfast with Brendan ‘Jonesy’ Jones and Amanda Kellar, which climbed 1.3 points from last survey to a share of 9.4%.
Triple M’s Grill Team with Gus Worland, Matthew Johns, Chris Page and Emma Freedman held its 6.5% share, while Nova FM’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli dipped 0.5 points to a 6.4% share. That was despite the duo heading to England for special coverage of The Royal Wedding in early May.
Sydney radio ratings survey 3 2018. Source: GfK (Click to enlarge)
But overall, it was 2GB’s Alan Jones who won the survey, up one ratings point to a 15.3% share in breakfast.
Newly revamped station, Macquarie Sports Radio, fell to 1.9% in the survey. The third radio ratings survey ran from March 11 to April 14 and April 22 to May 26, with the new station launching on April 4.
One of the biggest falls in breakfast for the survey came from Smooth FM’s Bogart Torelli and Glenn Daniel, with an 0.8 point decline. Total share is now at 5.8%, despite the launch of one of the station’s biggest marketing campaigns in years.
In drive, 2Day FM’s new format, with Carrie Bickmore and Tommy Little from 3pm to 4:30pm and Dave ‘Hughesy’ Hughes and Kate Langbroek from 4:30pm finished with a share of 6.8%, up 1.3 points from last survey.
The result puts 2Day FM closer to Smooth FM and Triple M – despite differences in target audience. Triple M’s drive-time slot with Mick Molloy and Jane Kennedy was up 1.4 points to a 7.3% share. The duo now sit just behind WSFM’s drive show with Jason Staveley, which had a 7.4% share, down 0.9 points from survey two.
Sydney radio ratings survey 3 2018. Total audience share. Source: GfK (Click to enlarge)
Drive was led by Kiis FM’s new show with Will McMahon and Woody Whitelaw. The show fell 1.1 points from the latest survey, however maintained their lead at a 9.9% share. Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold also saw a dip of 0.5 points, to a 9.7% share.
Overall, the FM bandwidth was won by WSFM with a 9.7% share, up 1.3 points from last survey. Including the AM bandwidth, 2GB picked up another win, up 1.2 points to a 12.7% share. Kiis FM eased off and now sits just ahead of Smooth FM, with a 8.8% share over Smooth FM’s 8.7%.
While Nova FM and Triple M remain ahead of 2Day FM, the gap has tightened. The two stations posted total audience shares of 6.1% and 6.7% respectively.
Macquarie Media’s new station, Macquarie Sport, fell 1.6 points to a 1.9% share for survey three.
Would be nice to know how many people are actually listening to radio these days, rather than the industry just wheeling out market share numbers.
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sooo, the New Look, Macquarie Sport 954 is down in every slot by between 0.9% and a massive 2.8%. Looks like that switch to an all sport format is working well for them. Not. Who woulda thunk?
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Macquarie Sports 954. Is the 954:
a) The frequency
b) The station’s cume
c) The value of the station’s licence in Australian dollars
d) The value of the station’s licence in Fijian dollars
e) The amount of listeners that 2UE has shed a day since 2GB gained control of the station
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The market is totally dominated by 2GB, which has an average listener age of something like 94. Sounds like radio is going the way of the crank starter……..
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Well done today FM, particularly breakfast Ed brings a great vibe to mornings, credit to Em as well has worked hard to bring a good show to the audience – don’t slow guys keep it up!
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Do the managers of Macquarie radio ever listen to the breakfast show? Obviously not because Beau Ryan is still on air
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Yasss! Go 2dayFM breakfast show. I love anything Em Rusciano does, so I’m so happy to see their ratings go up. I liked the show with Harley but this team is something different & great…Those comments made on the Wilosophy podcast were taking totally out context and in typical media fashion, twisted to make a ‘juicy’ story. I don’t think their team chemistry is fake at all. Well done guys!
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Might want to correct those stats Mumbrella – Jonesy and Amanda climbed 1.3 to a 9.4 share. Think you mixed them up with ABC!
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Thank you Stat check. This has been amended.
Vivienne – Mumbrella