Sydney radio ratings: Kyle and Jackie O hit record share as Fordham falters
After celebrating 20 years on air together last November, Kyle and Jackie O have hit their highest ever share on Sydney breakfast.
KIIS 106.5’s juggernaut breakfast show proved it still has plenty of legs with a significant two percentage point gain to reach a 12.9% share, which places Kyle and Jackie O within spitting distance of becoming the #1 breakfast show overall in Sydney.
Previously with Alan Jones at the helm, 2GB maintained a stranglehold on the lead in the Sydney breakfast slot, but that now looks like it is in jeopardy.
Jones’ replacement, Ben Fordham, made a strong start to his breakfast stint in 2020, but now a drop of two percentage points to 13.5% leaves the host with a slender lead at the top of the tree. Just two surveys ago, he was rating an 18.1% share.
Kyle and Jackie O are within sight of the #1 overall show in Sydney
While the frontrunners to knock Fordham off looks to be KIIS 106.5’s Kyle and Jackie O, over on the ABC, Wendy Harmer and Robbie Buck held steady with a slight 0.1 percentage point dip. From that vantage point, with a 13.1% share, they too can glimpse the throne.
The good results for Australian Radio Network (ARN) breakfast shows didn’t end there, with WSFM’s Jonesy and Amanda climbing 0.4 percentage points to reach 8.1%, making them the #4 breakfast show overall and #2 on FM.
2GB also slipped overall, down 1.7 percentage points to 11.7%, remaining the #1 station overall thanks in-part to a 1.7 percentage point fall by the ABC to 10.1%. There was better news for Ray Hadley on mornings, with the host celebrating his 133rd consecutive survey win with a 14.2% share.
Smooth 95.3 has climbed to second place overall, up 1.5 points to a 10.8% share. KIIS 106.5 had 0.7 point increase overall to claim fourth spot among all stations in Sydney.
Sydney Radio Ratings – Survey 3 2021 [click to enlarge]
It was a tough book for Southern Cross Austereo (SCA), with 2Day FM slipping back to a 3.5% share, down 0.4 percentage points. Hughesy, Ed and Erin, recently back from a jaunt to New Zealand, also lost share, falling 0.5 points to rate 3.3%.
Triple M also fell overall, down 1.0 points to 4.9% and on breakfast, with Moonman In The Morning dipping by the same amount to rate a 5.7% share.
Smoothfm’s good overall result was replicated on Drive, with Byron Webb jumping 1.3 points to an 11.1% share. His closest competition is KIIS 106.5’s Will and Woody on 10.2%, with no other shows rating double digits.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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