Sydney radio ratings: Kyle & Jackie O retains #1FM, Fordham overall leader as smoothFM leads drive
KIIS FM’s Kyle & Jackie O has retained the top spot in FM breakfast radio, but it was again Nine’s Ben Fordham who kept the title of #1 breakfast show, with 2GB topping this book overall in Sydney, despite losing listeners in the sixth radio ratings survey of 2022. See last survey results here.
While Kyle & Jackie O retained #1 in FM breakfast, the radio duo also saw an increase in listeners, up 0.3 points to a 12.8% share, however, the KIIS FM network overall saw a decline down to 9.5%.
Ben Fordham takes top spot in survey six.
ARN chief content officer, Duncan Campbell, said: “Across the country, we continue to be the most consistent network delivering strong ratings, audience engagement and quality connections through our commitment to live and local content.
“We’ve seen some impressive results, particularly in Sydney where Kyle and Jackie O continue to reign supreme in breakfast and in Melbourne with GOLD104.3 and The Christian O’Connell Show continuing their #1 results. It’s also great to see continued strength in the all-important 25-54 demographic. In every market, we continue to deliver creative content for audiences backed up by consistent ratings, and our clients can have full confidence in advertising on our full suite of stations that now reach over eight million people in every state and territory in Australia.
In breakfast, while Nine’s Fordham topped this survey, the show saw a decline in listeners, bumping down by 0.2 percentage points to 16.9%. Overall, the 2GB network also saw a slight decline in listeners, bumping down by 0.8 percentage points to 12.8%. This is 2GB’s 144th consecutive survey win.
Nine Radio’s head of content, Greg Byrnes, said: “This result is remarkable. Australians are switching to talk in record numbers. In Brisbane, 4BC has added more than 120,000 new listeners since last year, while across the country we’re up 6% in the 25-54 demographic since last survey. We are nothing without our listeners and we are so grateful they switch us on every day.”
This survey looked up for ABC Sydney’s breakfast show with James Valentine, finishing with a share of 10.1%, a slight rise in listeners, up 0.2 percentage points. ABC Sydney overall finished at 8.7%, an increase of 0.7 percentage points.
Meanwhile, like the last book, WSFM’s Jonesy & Amanda remained on 7.7%, with no change since the last survey. Overall, WSFM in People 10+ saw a slight drop in listeners, down 0.5%
percentage points to 7%.
Despite increasing audience share in the last survey, Southern Cross Austereo’s Triple M’s Mark Geyer saw a drop in listeners by 0.4 percentage points to 4.9. Geyer replaced Lawrence ‘Moonman’ Mooney after his departure in November last year. In People 10+, Triple M finished up with a 4.9% share.
2DayFM’s Hughesy, Ed, and Erin finished up with a 3.7% share, up by 0.1 percentage points.
Sydney radio ratings survey 6 [click to enlarge]
In drive, SmoothFM’s Bryan Webb grew his audience share again this book, surpassing KIIS FM’s Will and Woody, and WSFM’s Steve Fitton, topping drive with a share of 10.5%.
Will & Woody finished up with a share of 9.5%, a bump down 1.2 percentage points, while WSFM’s Fitton also saw a decline in listeners, down 1.5 percentage points to 6.6%.
Unlike the last survey, Nova’s Kate, Tim, and Joel dropped in listeners with a bump down of 0.5 percentage points, to a 9.2% share.
While 2GB’s Jim Wilson saw an increase in share last book, in this survey he saw a drop in listeners, down 0.2 percentage points, to 8.3%, while Triple M’s The Rush Hour with Gus, Jude, and Wendell saw a slight drop in audience share, down 0.5 percentage points to 5%.
The sixth GfK metro radio ratings survey for 2022 was measured between Sunday 10 July to Saturday 17 September.
Lol! “[P]articularly in Sydney where Kyle and Jackie O continue to reign supreme in breakfast”. Ben Fordham continues “to reign supreme in breakfast”. These are Sydney radio ratings of the WHOLE radio market and like most listeners due to DAB+, app usage, push button radios etc, do not care about what band their fav station is on. Ben Fordham leads the Sydney radio market, and that’s a fact that can’t be argued with.
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Good to see ABC Breakfast edging up in breakfast share.
James Valentine is a very warm and welcoming Breakfast talent but not that familiar to breakfast listeners. It was always going to be difficult to emulate Robby and Wendy, but there are indicators of some adhesion by the listeners as they ‘sample’ James.
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David exactly Ben still leads the pack and I’m glad for the app as my car radio doesn’t work so I listen through the app on my phone
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