Melbourne radio ratings: Russ & Ross buck trend; Triple M surges while a new leader emerges in Drive

Triple M has delivered its strongest survey in Melbourne since the first survey period of 2019, taking a 7.3% overall share, a rise of 1.5 percentage points in GfK radio survey six for 2022.

The station saw rises in both key slots, with Marty Sheargold’s breakfast show up one point to a 6.3% share, while ‘Rush Hour’ combo James Brayshaw and Billy Brownless, in their first year in the drive slot rose 2.2 points to a 8.2% share, a positive result for both as the AFL season reached its crescendo during the survey period, which ran between 10 July and 17 September.

Melbourne Survey Six [click to enlarge]

Despite a second successive setback for 3AW in overall share, breakfast duo Russel Howcroft and Ross Stevenson recovered recent losses, gaining 1.7 points overall, while Tom Elliot dropped back another two points to a 10.2% share, ceding the top spot in the drive slot to Gold FM’s Dave “Higgo” Higgins, who once again gained share, rising 0.8 points to a 12.8% share.

Elliot’s show now sits alongside Fox FM’s national drive duo, Carrie and Tommy in second spot, while ABC Melbourne’s drive show with Raf Epstein also continued to drop, now sitting at a 5.9% share, with Nova’s Kate, Tim & Joel also dropping slightly from 10.1 to 9.9%.

Overall, 3AW now sits on a 13.4% share following two successive setbacks, its lowest share since the start of the pandemic, in which time it reached as high as a 20.6% overall network share. 

Marty Sheargold’s breakfast show saw an uptick, as did the network

Gold FM was again the second top station overall, rising 0.1 point to sit on a 11.9% overall share, with breakfast host Christian O’Connell also retaining his spot in second, despite a 0.3 point drop back to 10.2%.

There were no other major network movers in this survey, aside from KIIS, which dropped down 0.9 points to a 6.7% overall share after successive books of growth. 

In the breakfast slot, each of Fox FM, Nova, Smooth FM, and KIIS saw minor setbacks, while ABC Melbourne’s Sammy J also dropped from 8.6% to 8.2%, with the show seemingly plateaued after a strong 2021.

SCA’s Dave Cameron will likely be pleased with the result, as he told Mumbrella this month Marty Sheargold’s show exemplifies the synergy between SCA’s broadcast and digital strategies, “while it hasn’t achieved the GFK radio ratings numbers yet”.


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