Sydney radio ratings: Smooth’s breakfast program moves towards Kiis’ Kyle & Jackie O show
Nova Entertainment’s SmoothFM took the FM ratings win in Sydney for the third survey this year, with its breakfast and drive programs climbing 1.6 and 1.8 ratings points respectively – helping it to edge closer to ARN’s dominant Kyle & Jackie O breakfast show.
SmoothFM gained 1.4 ratings points in its Monday to Sunday audience share, climbing to 11.3% and taking it to an overall win.
ARN’s KiisFM came in second in the Monday to Sunday audience share, up 0.6 points from 7.8% in survey two to 8.4%.
ARN’s WSFM showed modest growth, up 0.7 ratings points to 7.7%, putting the station in third place ahead of Nova96.9’s 7.6%, which placed fourth.
Southern Cross Austereo’s 2DayFM slipped 0.8 ratings points to 3.8% audience share across Sydney.
Sydney radio ratings survey 3 2017. Total audience share. Source: GfK
In the breakfast slot, SmoothFM’s Bogart Torelli and Glenn Daniel closed in on KiisFM’s Kyle and Jackie O show, up 1.6 ratings points to 8.9%.
The show placed second to KiisFM’s Kyle and Jackie O who maintain a 0.8 ratings point lead, at 9.7%.
In third place was WSFM’s Brendan Jones and Amanda Keller, who managed an 0.4 ratings point increase, from 6.7% to 7.1%.
Sydney radio ratings survey 3 2017. Mon-Fri and breakfast audience share. Source: GfK
The show was able to overtake Nova’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli, which slipped 0.4 ratings points to a breakfast audience share of 6.9%.
2DayFM’s Em Rusciano Show with Harley Breen lost one ratings point from the second survey, despite its modest growth in the earlier half of 2017.
Rusciano was off for the last week of the third survey, due to a miscarriage. In her time away, she was replaced by weeknights presenter Ash London.
Triple M had a breakfast audience share of 5.7%, down 0.1 points from survey two.
In drive, Nova Entertainment dominated again, with SmoothFM’s Byron Webb gaining 1.8 ratings points to jump well ahead of Nova96.9’s Kate Tim and Marty.
Kate, Tim and Marty also showed growth, up 0.4 points from survey two, to reach 10.5%.
2DayFM suffered in the drive time slot, with Hamish Blake and Andy Lee losing 1.1 ratings points from survey two.
The show had a drive time share of 4.8.%
KiisFM’s Dave Hughes and Kate Langbroek remained relatively steady, slipping 0.1 ratings points to 8.6%.
In fourth place, WSFM’s Jason Staveley posted a share of 6.3%, down 0.2 ratings points.
Triple M’s new show Merrickville, by Merrick Watts – who will finish at the end of this year – gained 0.6 points, reporting a share of 5.7%.
Looking at the AM bandwidth, 2GB slipped in the Monday to Friday audience share, down 0.2 ratings points to 11.4%.
However, in the breakfast time slot, Alan Jones’ share was up 0.3 ratings points to 13.8%.
2UE’s Talking Lifestyle, which is supported by branded content, fell 0.5 ratings points to 4.7%.
ABC 702 had a breakfast time slot share of 10.6%, up one rating point from survey two.
In drive, 2GB fell 0.7 points from survey two to 8.8%, while 2UE dropped 0.7 points to 1.4%.
ABC 702 posted a Monday to Sunday share of 8.9%, up 0.9 points, while 2UE’s Talking Lifestyle’s lost 1.1 ratings points, to give a share of 3.5%.
topics
Australian Radio Network
KiisFM
Nova Entertainment
Nova96.9
smoothfm
Southern Cross Austereo
TodayFM
WSFM
Are you joking – Smooth could soon overtake 2GB?! Who expected that when Vega died!
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Interesting lift for Smooth, the slow and steady achiever on the FM dial, but its all 2GB for sustained ratings over a few decades
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And the 2Day FM-Hit 104.1 spiral continues. Sure, Em being absent for a week would affect the numbers in some way, but the reality is, unless there is a sizeable uptick in the next survey across all programs, Austereo must take a look at its 2Day FM strategy. It is not resonating with audiences during breakfast or across the day, sadly and hasn’t really done so for 3 years. It is not impossible to come back from the bottom of the pile – as Smooth has shown, from nowhere to somewhere in 5 years, but Kyle and Jackie O have been gone from 2Day for 3 years now and 2Day is still – as Katy Perry would say: stumbling around like a wasted zombie. If they cant get their strategy right, or its execution, bring in a team that can.
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You could see the 2UE train wreck coming. Sad…a once great station.
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2DAYFM should adopt a 100% all R&B format, or a 100% “old school” format across all time slots, and stop trying to copy Nova and Kiss.
As for the breakfast program, maybe they should stop trying to ape Kyle/Jackie O, and just revert to an all music format with a single announcer. The experiment with the two comedians from Melbourne just isn’t working.
Smooth are doing a fantastic job, their marketing strategy is a well targeted one.
As for Nova – surely Fitzy and Wippa are past their used by dates?
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I can’t see anyone topping 2GB. Even their fill in anouncers are miles better than anything 2UE or Talking Lifestyle have.
2Day FM was a powerhouse for years when it was the only new music station. But now that Kiis and Nova have arrived. I really see them struggling for a while. Their audience has basically been taken by the newer stations.
They need something to make them completely different.
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