Sydney radio ratings: Nova Entertainment dominates with SmoothFM top FM show
Nova Entertainment has dominated survey two of Sydney’s radio ratings with its SmoothFM station reclaiming the FM ratings crown amongst all people.
SmoothFM boosted its Monday to Sunday audience share 1.6 share points to sit on an audience share of 9.9%, with WSFM’s share dipping by 1.4 share points to 7% putting the Australian Radio Network show in at fourth place overall.
Sydney radio ratings survey 2 2017. Total audience share. Source: GfK
ARN’s KiisFM came in second overall with a Monday to Sunday audience share of 7.8%, down 0.2 points from survey one.
Nova96.9 claimed third place with a share of 7.5%, up 0.5 share points.
It was the breakfast slot that saw Nova Entertainment do well, despite KiisFM’s Kyle and Jackie O holding onto their breakfast ratings number one ranking with a share of 0.3%, down 1.2 share points on survey one.
Sydney radio ratings survey 2 2017. Mon-Fri and breakfast audience share. Source: GfK
Nova’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli and SmoothFM’s Bogart Torelli and Glenn Daniel tied in second place with both shows posting an audience share of 7.3%.
For Fitzy and Wippa, that was an increase of 0.1 share points while Smooth grew its breakfast audience by 1.1 share points from survey one.
WSFM’s Brendan Jones and Amanda Keller held onto third place with an audience share of 6.7%, down 0.6 share points on survey one while Triple M’s breakfast show the Grill Team dropped from second place in survey one to fourth FM breakfast show.
Triple M reported an audience share of 5.8%, down two share points.
Meanwhile, 2DayFM’s breakfast program Em Rusciano and Harley Breen remained steady with a share of 4.1%, up 0.1 share points on survey one.
Looking at drive, it was Nova Entertainment that dominated with SmoothFM’s Byron Webb boosting his audience share by 2.7 share points to claim top spot with a share of 10.6%.
Not far behind was Nova’s Kate, Tim and Marty with a share of 10.1%, down 0.2 points on survey one.
KiisFM’s Dave Hughes and Kate Langbroek were pushed into third place with a share of 8.7%, down 0.4 share points while sister station WSFM nabbed fourth place, with Jason Staveley posting a share of 6.5%, down 1.7 share points.
Triple M’s new drive show Merrickville, hosted by Merrick Watts, saw its share decline by 0.7 points from 5.8% in survey one to 5.1% this survey.
Meanwhile, in the evening time slot of 7pm to midnight 2DayFM’s programming – which includes former breakfast duo Rove & Sam – boosted its share by 1.3 points to a share of 5.1%.
Looking at the AM bandwidth, 2GB posted a modest Monday to Friday audience share growth of 0.3 points from 11.3% to 11.6%.
In breakfast, the return of Alan Jones helped 2GB’s breakfast share grow by 0.6 points from 12.9% to 13.5%. Jones returned to air on March 27 having been on indefinite leave due to ill health since November 21.
Survey two covered February 12 to April 8.
In drive, 2GB delivered an audience share of 9.5%, up 0.6 share points from survey one.
2UE’s new Talking Lifestyle format, which is heavily supported by branded content, had modest growth in the breakfast slot, up 0.1 share points to a share of 5.2%.
In drive, the station had a share of 2.1%, up 0.3 share points.
Overall, TalkingLifestyle had a Monday to Sunday share of 4.6%, up 0.2 share points.
ABC 702 posted a Monday to Sunday share of 8%, down 0.7 share points.
In breakfast, the ABC had a share of 9.6% and in drive it reported a share of 7.3%.
Melbourne radio ratings
Brisbane radio ratings
Adelaide radio ratings
Perth radio ratings
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Why is radio the only medium where it’s all about percentages, not actual figures? As an advertiser, surely I’d want to know how many people are listening to Jonesy & Amanda, not just that they get a 6.7% share. TV, newspapers, magazines and websites all release figures on how many people watch/read. Why not radio? And how many people actually do listen to these shows? If the radio market collapses by 20%, then these figures won’t reflect that.
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The Alan Jones effect, proven again. The problem for them is who is the long term replacement
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Anne – you are spot on. 2UE have been thinking this for the last 15 years as well.
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