TABOO and FUNDAY spark joy for lolly lovers in latest campaign

November 19, 2024 2:46

FUNDAY Natural Sweets has partnered with creative agency, TABOO, for a new campaign that appeals to one’s inner child while embodying the meaning of joy.

An experiential and out-of-home (OOH) platform with the tagline, “Pop a Little Fun in Your Day”, the confectionary brand’s latest campaign centres on an activation that took place last week in Melbourne Central over two days.

The activation consisted of an interactive kiosk that required passersby to pay for a bag of FUNDAY lollies by engaging in a fun handshake with a gloved hand that protruded from a hole in the kiosk. The interactive display resulted in 8000 engagements gathered over the duration of its installation.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.