Taboo grows audience for second episode, but Seven wins Thursday night

Ten’s Taboo, hosted by comedian Harley Breen, has grown to 330,000 metro viewers for its second episode, after premiering to 309,000 last week, but it wasn’t enough to help Ten take on Seven for the overall audience share win.

Seven was the most-watched channel overall, holding a 19.9% audience share above Nine’s 15.5% and Ten’s 11.8%.

Harley Breen with some of people featured in Taboo

Seven News was the most-watched program overall with 1.032m metro viewers tuning in for the first half and 986,000 for the second which airs as Today Tonight in some cities.

Ten’s Masterchef took the win as the top entertainment program and also sat in the top spot for all three of the key advertising demographics – 16-39s, 18-49s and 25-54s. It drew 652,000 metro viewers, a result fairly consistent of the numbers it’s been delivering this season.

The Chase Australia and Home and Away also helped give Seven the edge, pulling 598,000 and 563,000 respectively. Seven’s AFL coverage of West Coast vs Essendon which aired on the primary channel in Melbourne and Adelaide and on 7Mate in all other markets drew 451,000 metro viewers, 215,000 of which were in Melbourne. When combined with regional viewers that figure rose to 615,000.

Nine News delivered 861,000 metro viewers for the network, making it the most-watched program on Nine. The channel’s most-watched entertainment programming was Hot Seat with 545,000 and RBT with 454,000.

Nine aired the ICC Cricket World Cup match between Australia and Bangladesh on 9Gem to 348,000 metro viewers and 524,000 nationally. The cricket helped easily deliver 9Gem the title of most-watched multi-channel with a sizeable 9.9%.

Seven was the most-watched channel overall by metro audiences in the 25-54 demographic with 19.3% and also took the top spot in the 16-39s with a 20% share.

On ABC, the most-watched program was ABC News with 633,000 followed by 7.30 on 437,000. Overall, ABC took an 8.7% audience share behind Seven, Nine and Ten.

Seven Network took the highest audience share overall on 33.3% followed by Nine (29.1%) and Ten (17.9%). ABC held 12.9%.


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