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Taboola exec joins InMobi as ANZ lead

InMobi has appointed Jaclyn Hadida as the country manager for ANZ, where she will manage sales, client services and in-region partnerships.

Hadida has replaced Richard O’Sullivan, formerly VP & GM for ANZ and VP agency partnerships in APAC, following his promotion to a global role within InMobi as the VP of open exchange, focused on strategy and growth, and will be based out of London.

Hadida

Hadida brings almost two decades of media experience to the role. Prior to joining InMobi, Hadida was enterprise sales director, ANZ at Taboola. She previously spent more than seven years at Bauer Media Group (now Are Media) in a variety of senior roles including group business director and almost four years at Fairfax Media (now part of Nine Publishing) in business development and senior account manager roles. She began her media career at News Corp Australia.

Hadida will manage all sales, client services, and in-region partnerships for InMobi and will be based in Sydney.

“Jaclyn is a highly respected and experienced leader within the media industry and the ideal candidate to lead our ANZ business,” said Rishi Bedi, managing director for APAC at InMobi. “More brands and their agencies are leveraging the power of InMobi’s programmatic platforms, especially the Exchange, to reach premium mobile audiences. And Jaclyn is well-positioned to manage and extend our growth in the region through localized go-to-market of our global platform strategy.”

In the past four years, InMobi has grown its presence in Australia with its programmatic platforms for marketers  to assist brands leverage data, insights, and media, and maximise ROI via mobile. During this period, InMobi reported that it has experienced consistent year-on-year growth.

Taboola was contacted for details of Hadida’s replacement.

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