High impact 20 year road safety montage pulls in 1m+ viewers

The Transport Accident Commission’s powerful video montage of 20 years of advertising campaigns has seen its YouTube channel become the third most-viewed sponsored Australian channel on the video-sharing website.

The montage, which was put on the video-sharing site on December 10, has now had over one million views, behind Roadshow Films and the Pineapple Express channel.

The TAC video, edited by Grey creative director Nigel Dawson and editing house MRPP, features several scenes over the 20 years since the launch of its first advertisement.

All the ads featured were created by Grey, with the exception of one creative which was done by The Furnace.

The video has attracted views from around the world, particularly the US, Poland and Canada.

Philip Reed, TAC head of community relations, said: “This montage of our most graphic ads has resonated across the world. The comments show that viewers have been affected by the montage and they appreciate its potential to help drivers realise the consequences of ignoring road safety.”

He added that social media had a growing role in spreading the TAC’s message: “Many of the YouTube viewers sharing the video with others on Facebook and other similar websites.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.