An ad for the Transport Accident Commission that urges motorcyclists to slow down has received a barrage of complaints to the Ad Standards Bureau from bikers who say that the ad ignores the responsibility of car drivers on our roads.
The ad, which features a biker breaking his neck, has also drawn complaints for its graphic nature.
The advertising watchdog told Mumbrella that the ad has drawn 15 complaints so far – which is on a par for similar ads with confronting safety messages, according to the ASB. A determination has yet to be made.
The ad, created by Grey Melbourne, launched at the end of April and has attracted heated debate in the comment thread on Mumbrella between motorcyclists and car drivers.