F.Y.I.

Tailor Maid Communications expands with launch of new division

Public Relations agency Tailor Maid Communications has expanded with a digital marketing, social and content division.

Directors of Tailor Maid Communications Chrissy Biasotto and Sally Brown

The launch of the new division will see the department work with beauty brands including Lee Jeans, Paula’s Choice, The Jojoba Company and Ocinium.

Sally Brown, director of Tailor Made Communications, said: “It is imperative for the agency to adapt with the times and not be left behind. Digital is no longer an add-on to a PR campaign, but must be at its core.”

Ashleigh Atkinson, head of digital at Tailor Maid Communications, said: “We work closely with the PR team to develop and execute an integrated PR and digital marketing strategy to maximise engagement, national coverage and talkability around the brand’s traditional marketing campaign.

“The content team is revolutionary in developing relevant content, bespoke for brands on an ongoing basis in the form of imagery, illustration, graphic design, video, animation, GIFs and more; bringing these strategies to life.

“Supported with traditional digital marketing techniques such as UX, display marketing, SEO and email campaign management to ensure a seamless approach is taken with all brands online presence,” she said.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.