Talbot quits Tempest for a life on the open road as Response Directive takes on Daily Mail

Tim Burrowes

February 24, 2009 10:43

Monique Talbot, who founded online ad company Tempest before selling it to Adconion for a sum said to be more than $20m, is quitting, she revealed this morning.

She said: “The time has come for me to step aside and do something new.” She told Mumbrella she had no definite plans for what to do next, although she intended to stay involved with the Australian online industry.

She said: ‘It’s what I know and love. There are still a lot of opportunities for big brands and I think I might be able to help with that. I may join a couple of boards.”

Talbot began her digital career in the mid-90s selling the Reuters sales business information system, before going on to be the online sales and marketing manager of Yellow Pages. She also worked with Ozemail, before launching Tempest in 1999. She sold to Adconion towards the end of 2007.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Adconion Advertising Media online ad sales

1 COMMENTS

Denise Shrivell 25 Feb 09

Best wishes to Monique – who I first met when she was at Ozemail (seems like yesterday in some ways). A real pioneer and strong advocate for the Australian industry and a great success story. Very much looking forward to seeing her next moves – after a well earned break – people like Monique don’t sit still for long!

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