News

Talkback stations tricked into Strepsils plugs

Audio agency Eardrum has pulled off a cheeky guerilla campaign in which actors called talk radio stations and once on air pretended to lose their voice before telling the presenter they had to take a Strepsil.

Among the talk radio jocks taken in was John Laws on 2SM who, unaware he was being hoaxed, even told the caller: “You’d better take some Strepsils and get rid iof that cough.”

2GB’s Ben Fordham was another pulled into the stunt.

Some of the hoax calls:

[powerpress url=http://mumbrella-uploads.s3.amazonaws.com/uploads/2011/04/STREPSILS-CALL-EXAMPLES.mp3]  

The stunt was masterminded for Strepsils by audio agency Eardrum. All of the talk radio stations targeted – 2GB, 2UE and 2SM – were based in Sydney.

Creative director Ralph Van Dijk told Mumbrella “eight or ten” calls got on air without any of the stations smelling a rat. He said: “The references were subtle enough and the actors were good enough and they let it go.”

The stunt coincided with a radio advertising campaign urging listeners to take Strepsils at the first signs of a sore throat.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing