Shoppers can donate to charity by tapping on an outdoor sign
Shoppers will be able to make donations to charities with a simple tap of their credit cards on outdoor signs around the country after Ooh Media rolled out the technology in aid of veteran’s charity Walking Wounded.
Dozens of the interactive screens have been unveiled in shopping centres around the country enabling shoppers to interact with the campaign through the signage by tapping their credit cards to make a $1.99 donation to the charity.
The campaign is part of Ooh’s Million Dollar Pitch competition which saw Walking Wounded win $1m worth of outdoor advertising.
Ooh’s use of the tap technology is believed to be the first time a national campaign using tap technology built into outdoor screens has been used in this way.
Ooh Media CEO Brendon Cook said enabling payment technology created a new way for advertisers to interact with consumers.
“This technology has opened up a whole new range of possibilities for Out Of Home advertising,” Cook said.
Walking Wounded CEO Brian Freeman said the combination of the call-to-action of outdoor advertising and a quick way to pay through the installation was a great way to boost fundraising.
“We hope the level of engagement we have seen since starting our awareness campaign will translate into raising enough money to fund mobile support teams, consisting of older and experienced veterans in every state and territory, who will provide help for contemporary veterans returning from war,” Freeman said.